Costa Cruises has announced changes in its structure that will be carried out the next first November when Roberto Alberti will take on the new role of Senior Vice President and Chief Corporate Officer reporting directly CEO Mario Zanetti. In this new role, Alberti will lead the finance, IT, legal, and corporate functions communication and government relations. On the coast for over 15 years, Alberti has held various positions of increasing responsibility in Italy and abroad and since March 2021 he has held the position of Chief commercial officer.

In addition, Francesco Muglia, who has been with Costa Cruises since 2016, will extend his Your current responsibilities as Senior Vice President Global Marketing and Sales, also Managing Director Chief Executive Officer Zanetti.

Finally, Giovanna Loi will take on the role of vice president global marketing and customer experience innovation by joining Costa starting from 6 November and reporting directly to Francesco Muglia. Loi will hold the functions managed until today at Muglia: global brand & advertising, CRM & loyalty, customer experience innovation & on board communication, Omnichannel Media, Marketing Intelligence and Marketing Planning. Loi is currently chief digital officer at GroupM Italy.